Thats the groundwork. I wanna be quick, like the chocolate milk, and i wanna be succinct so i'll get right to the point: the only thing real about advertising, is the reality that nothing about advertising is real.
Institutions under the pretenses of morality, service, leadership, and character somehow find a way to, in their advertising and fund raising approaches resort to immorality, disservice, compliance, and dishonesty. (These institutions can be schools, non-profit businesses, healthcare, legal practices, etc.)
So for you who find it easy to slap on "a fake ass facade that [you] can't keep up", check your ingredients, before you overdose.
(the love is still there, i just had to get this off my mind, i hope you feel what i feel.)
SL
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